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don't look for actual examples of the typeface in the video.
last night I enjoyed a documentary of the same name from 2007 by Gary Hustwit.
so good.
not only was it about the font and it's background and impact on design, but also about the strange creature that is the modern graphic design artist. their widely varying takes on this ubiquitous font turned out to be even more interesting.
i wonder if they had stumbled upon it while interviewing these delightfully weird people. some weren't weird at all. it felt like a study of creative people in general. i could see traces of people I know in the personalities of some of the design people in this docu.
so very good.
i think tonight i'll watch more by him.
the feel of the film and the music in it put me into a frame that followed me into making today's music and video.
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